Monday, July 20

Ouch! High Salary can Hurt Me!

high salary hurts image

The Story from Employee's Point of View

Its a great joy to work in a place that you are passionate about.

When we join a new company, we are actually both excited and curious to know

  • "How is to work here?"
  • Experience new Culture
  • Meet new people
  • Explore new work place
  • Learn new things
  • New Responsibilities
This is a great time for us, but overtime this joy wont last and you would feel 
  • Its a Boring place
  • Same old people
  • Relatively same Responsibilities
  • Nothing new to learn
  • Same old Customs and Pratices
  • Very Mechanical
Overtime everything becomes opposite of what u felt when you joined. You are no longer motivated to work in that place and you want to migrate to a new company. Ahh! now is the time when High Salary is going to cause you pain. 

If you are receiving high salary then opportunities for a new job is scarce. If you salary is well above the market price then you are going to find it very difficult to bag a job opening. 

High Salary will become the transparent chain enslaving you to do the miserable work.

From Employers point of View

What a great weapon, if we want skilled people to work for us.

For a business to sustain, customers must trust in the service or goods provided. To build the best quality service or goods, we need highly skilled people. Skilled people will find it easy to transition to another company. This is one of the big problem the employers face 'Attrition'. Losing a key employee, will slow or stop the development or business process. To replace the key employee, with the right candidate takes some time and money.
  • Time and Cost to find similarly skilled person
  • Time and Cost to train the domain knowledge
  • Time to get accustomed with the Company Customs and Practices
This time lost to replace a key employee will hurt the business  and its brand very badly.

A employer is afraid to bid for a tender or sign a new business contract  because he is worried what if the key employees migrate to another company during the development phase or later during the support phase. The employer can sleep peacefully only when he knows that his key employees are not going to migrate anywhere. For employers, the human is the only emotional and unpredictable resource needed in the production. So the best tool he has in his arsenal is High Salary.

Tuesday, June 9

Understanding your Business Model

Having a idea is the romantic period but to execute is a lot of effort and work.

For pitching your idea it is essential to know ur  business structure and plan. First entrepreneur must have clear idea of the busines model with all the 9 blocks.

Who is your customer segments ?

Mass Market has more chance to get investment but the segment is highly competetive.

Niche Market is a highly specific customer segment. eg like Defence Fighter Jets, Rolls Royce Car

Segmented Market is a customer base with different needs. eg like Ice cream packaged in cups and family packs.

Diversified Market is diversifying your infrastructure to two unrelated customer segements. eg like post office used for banking service or mobile telecom companies  selling customer data insights, push free partnershippped applications/service

What values can u provide to your customer?

  • Is the product/service a new or unique,
    • improved Performance, 
    • Design and Brand value,
    • less Cost, 
    • more Functional use 
    • and/or Accessible. 
Accessibility is making it more availalbe like Rolls Royce charging only for the number of hours the Jet engine is used instead of selling the engine.

What would be your revenue streams?

  • Sale of items,
  • Usage fee, 
  • Subscription fee, 
  • Leasing, 
  • Licensing,
  • Brokerage 
  • and/or Advertising.

What kind of Customer Relationships ?

  • One to One Assistance
  • Self Service
  • Automated Service
  • Community
  • Co-Creation
Co-Creation is like a Book selling ecom site Infibeam allowing customers to  write reviews which create value for book readers.

What are the Key Activities ?

  • Production
  • Problem solving
    • Customer Relaionship
    • Product Innovation
  • Platform /  Network

What are the Key Partnerships ?

  • Strategic Partnership with non-competitors
  • Stratetigic Alliance with competitors inorder to devlop a new technology eg. Android OS
  • Joint Venture to devlop new businesses
  • Buyer-Supplier relationship to assure reliable supplies

Characterisitcs of Cost Structure

Fixed Cost : Cost remains same regardless of volume of goods and services like Salaries and Rent.

Variable Cost : Cost remains proportional to voulume of goods and services.

Economies of scale : Cost per unit output decreases as the number of unit output increases

Economies of scope :  Reduce the cost by leveraging on unused infrastructure or operation. like Amazon opened up Cloud Computing Service developed for ecom platform.


Thursday, April 23

Custom Virtual Host in Apache2 in Ubuntu

cd ~
mkdir public_html
Now for each domain create a folder with following template
mkdir -p public_html/{public,private,log,cgi-bin,backup}

NameVirtualHost *:80
Listen 80
Make sure this setting is set either in ports.conf or apache2.conf or httpd.conf or in sites-available/default
Now create the vhost file for in /etc/apache2/sites-available/

with the following settings

<VirtualHost *:80>

  # Index file and Document Root (where the public files are located)
  DirectoryIndex index.html
  DocumentRoot /home/username/public_html/

  # Custom log file locations
  LogLevel warn
  ErrorLog  /home/username/public_html/
  CustomLog /home/username/public_html/ combined

Now to enable the site in sites-enabled
sudo a2ensite
and then restart the apache2 server
sudo service apache2 restart
Modify the host file '/etc/hosts'    localhost
 Now set the owner permissions

~/public_html/$ sudo chown -R username:www-data cgi-bin log public
~/public_html/$ sudo find ./public -type d -exec chmod 775 {} \;
~/public_html/$ sudo find ./public -type f -exec chmod 774 {} \;

likewise for log and cgi-bin


1. Apache Virtual Hosts
2. Permissions for /var/www/html 
3. Chmod only to folders and its subfolders 

Thursday, February 12

Wireshark NPF driver isn't working

Wireshark is an network analyzer. Wireshark depends on another utility process called WinPcap.

If the WinPcap service is not running in the background then we get the error "The NPF driver isn't running.  You may have trouble capturing or listing interfaces."


  1. Open Command prompt by right clicking on it  and "Run as administrator".
  2. Goto "cd Windows\System32" directory
  3. Start the "net start npf"
  4. After the success message, Restart the Wireshark